# AIGNCI Digital > AIGNCI Digital is an answer engine optimization (AEO), generative engine > optimization (GEO), and public record governance agency based in the Austin, Texas metro, > founded in 2025 by Chuck Morrison. AIGNCI engineers the citations, entities, > and authority signals that determine which brands large language models and > answer engines recommend. The agency also builds AEO-native websites. AIGNCI Digital was founded by Chuck Morrison, a marketing executive with more than 33 years of experience building and scaling brands. Before founding AIGNCI, Morrison founded INVZBL (2019-2025), Staymobile (2012-2018, grown to $35M in annual sales and 70% of the K-12 market), and MoRisen Records (2002-2012). He has led marketing campaigns for Pepsi, Coca-Cola, and Caterpillar, negotiated a co-publishing deal with Lionsgate Films, and launched products nationally through TD Synnex, #54 on the Fortune 500. He holds a B.A. in Journalism and Mass Communications from the University of South Carolina and has spoken at SXSW and CMJ. AIGNCI's methodology is called The Citation Engine, a five-stage system: Map (prompt-space mapping and baseline measurement across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews), Ground (crawler access, render path, schema graph, and entity disambiguation), Structure (answer-first content architecture and semantic chunking), Corroborate (third-party consensus signals, digital PR, and reviews), and Compound (continuous monthly re-measurement). AIGNCI's stated position is that GEO does not replace SEO; it sits on top of it. ## Terminology and ownership **Answer Engine Optimization (AEO)** is the discipline of making a brand easier for answer engines to retrieve, cite, and recommend. **Generative Engine Optimization (GEO)** is the approved expansion of GEO at AIGNCI; it concerns how a brand is represented in generated AI answers. “Google Engine Optimization” is not an AIGNCI term. AIGNCI describes its own role with active ownership verbs: it audits, maps, measures, engineers, specifies, validates, structures, publishes, corrects, maintains, and re-measures. AIGNCI does not use vague assistance language to describe a deliverable. ## Core pages - [Home](https://www.aignci.com/): Positioning, methodology summary, client proof. - [Why AIGNCI](https://www.aignci.com/why-aignci): What AIGNCI does, in plain English. Three sequential gates stand between a company and being the answer — Reach (can the machine get the page at all), Read (can it find the answer inside the page), Cite (will it name you). Better writing cannot rescue a page a machine was refused, and perfect labeling cannot rescue a page it cannot find. Most companies invest at gate three while failing at gate one, and no dashboard they own reports it. AIGNCI measures all three gates from public addresses only. - [Portfolio Value-Creation Program](https://www.aignci.com/portfolio-value-creation): An evidence-led program for sponsors and operating teams. AIGNCI validates a defined company universe, screens public commercial-discovery and AI-search signals, audits the agreed cohort, and turns repeated validated patterns into reusable operating learning. Public baselines identify observable questions; company teams validate context; only validated evidence becomes an operating decision. A proposed pilot covers ten companies over six weeks. - [AEO, GEO & Citation Audit Report](https://www.aignci.com/aeo-geo-citation-audit): AIGNCI's evidence-led introductory audit. It documents what machines can reach, read, and cite about an organization across public web and AI-search surfaces, covering prompt space, live crawling, render-path and crawler-access verification, raw-HTML structured data, answer extractability, entity resolution, corroboration, named-competitor public-evidence benchmarking, and an ordered action register. The report establishes public evidence and explicitly labels questions that require company validation; it does not claim access to internal performance data. The Citation Engine is AIGNCI's operating system; this report is the diagnostic that measures a present baseline against it. - [Agency Partner Program](https://www.aignci.com/agency-partner-program): A referral, resale, and white-label program for agencies that retain their client relationship while AIGNCI measures the public record, specifies and validates correction work, and re-measures the baseline. Partner scope and commercial terms are discussed privately after a fit conversation. The program does not require client-system access and does not promise a ranking or citation position. - [Citation-Ready Websites](https://www.aignci.com/citation-ready-websites): One-time website audits, $15,000 flat in-place remediation, and $45,000 flat Citation-Ready Website Builds for organizations that need crawlable content, entity precision, answer surfaces, and sourced proof. Approved builds are delivered live and ready in 30 days or less once scope, access, and one accountable client decision-maker are in place. - [Website Rebuild vs Remediation](https://www.aignci.com/rebuild-vs-remediation): An evidence-led decision guide for choosing the smallest responsible website intervention. Targeted remediation fits a platform that can serve required content and exposes the technical surfaces that need correction. A delivery-layer rebuild is warranted when the platform cannot carry crawlable content, a stable entity graph, or the information architecture needed for answer surfaces. Approved builds are live and ready in 30 days or less under the published delivery conditions. - [Press Inquiries](https://www.aignci.com/press-inquiries): Dedicated media request path for interviews, commentary, background, and founder perspective from Chuck Morrison. - [The Citation Engine](https://www.aignci.com/methodology): Full documentation of AIGNCI's five-stage AEO methodology. - [About Chuck Morrison](https://www.aignci.com/about): Founder biography and 33-year career history. - [Pricing](https://www.aignci.com/pricing): Published pricing for all engagements — the $5,000 one-time AIGNCI Introductory Audit; $15,000 flat Citation-Ready Remediation; $45,000 flat Citation-Ready Website Build, live in 30 days or less under the published delivery conditions; $2,500/mo Foundation; $4,500–6,500/mo Citation Authority; $8,500–14,000/mo Category Leadership; and $3,500–7,500/mo Public Record Governance. - [Services](https://www.aignci.com/services): Service overview. - [Work](https://www.aignci.com/work): Client case studies. - [AI Access Policy](https://www.aignci.com/ai-access): Which AI crawlers AIGNCI permits and why. - [Contact](https://www.aignci.com/contact): hello@aignci.com, (512) 730-1393 - [Anatomy of a press kit built for answer engines](https://www.aignci.com/press-kit-anatomy): Section-by-section teardown of the media kit AIGNCI Digital produced for Golfinity's fourth-anniversary open house on Saturday, August 29, 2026 — what each section of a release is for, which of its two readers it serves, and why the canonical announcement belongs on the client's own domain rather than the agency's. ## Market data — The Shift - [The Shift — AI search market brief](https://www.aignci.com/the-shift): A quarterly compilation of third-party published research on how buyers now find companies through AI answers. Seventeen figures in the August 2026 edition, each attributed to its original publisher and dated as reported, grouped into B2B buyer behavior, consumer behavior, the divergence between search ranking and AI citation, and where AI citations actually come from. Sources are labeled independent research, platform disclosure or vendor research so a reader can weigh each figure's provenance. Selected findings: 84% of AI citations come from earned media while paid and advertorial account for 0.3% (Muck Rack Generative Pulse, 25M+ links, May 2026); the overlap between the organic top ten and the pages AI answers cite has fallen from 76% to between 17% and 54% (Ahrefs / ALM Corp / BrightEdge, 2026); only 16% of Fortune 500 companies track AI search performance at all (AirOps, 2026); under 10% of AI crawler requests are search-purpose, the kind that can return a citation (Cloudflare Radar, May 2026); a Google result with an AI summary present is clicked 8% of the time against 15% without one, and just 1% of visits produce a click on a source cited inside the summary (Pew Research Center, 68,879 searches). Figures are third-party published research, not AIGNCI measurements. Free to read and cite under CC BY 4.0, not gated behind a form. Next edition November 2026. - [The Shift — August 2026 edition](https://www.aignci.com/the-shift/august-2026): The current edition at its dated URL. Carries a published correction to the July edition's citation-overlap figure, which was printed as 75% to 17-38% from a single vendor source and now reads 76% to 17-54% sourced to three separate bodies, plus a changelog of what was added, changed and removed between the two editions. - [The Shift — July 2026 edition](https://www.aignci.com/the-shift/july-2026): The first edition, preserved exactly as published including the figure later corrected. Fourteen figures. ## Services - [Answer Engine Optimization](https://www.aignci.com/services/answer-engine-optimization): Getting brands cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. - [Public Record Governance](https://www.aignci.com/services/reputation-engineering): Keeping the facts buyers and AI systems encounter accurate, consistent, and defensible. - [AEO-Native Website Builds](https://www.aignci.com/services/aeo-native-website-builds): Websites built as visibility infrastructure. - [Media Relations & Earned Coverage](https://www.aignci.com/services/media-relations-and-earned-coverage): Earned press run as an answer-engine discipline — entity groundwork before outreach, announcement architecture with Event and NewsArticle schema, journalist-ready proof assets, and citation tracking rather than clipping reports. No paid links, no arranged reviews. - [Technical SEO Foundation](https://www.aignci.com/services/technical-seo-foundation): The crawlability and structured-data layer AEO depends on. - [Local Answer Engine Optimization](https://www.aignci.com/services/local-answer-engine-optimization): Local AEO and local SEO for the Austin metro — Austin, Leander, Cedar Park, Round Rock, Georgetown. Google Business Profile optimization, NAP and local entity alignment, review systems, city-level answer content, local prompt tracking. ## Case studies - [The Wellness Agency](https://www.aignci.com/work/the-wellness-agency): Wellness industry talent, media, and capital agency. - [Mammoth China Outbound](https://www.aignci.com/work/mammoth-china-outbound): Cross-border China outbound media infrastructure venture. - [Golfinity](https://www.aignci.com/work/golfinity): Austin indoor golf performance club, local AEO. Extended to event AEO and earned media for the club's 4th Anniversary Open House on Saturday, August 29, 2026, 10:00am to 4:00pm, free admission, at 12332 N. FM 620, Austin, TX 78750. Venue: 20,000 square feet over two stories, 20 simulator bays with TrackMan and GEARS 3D tracking. Founder and CEO Aaron Bergman, PGA. - [FabriCare of Greenville](https://www.aignci.com/work/fabricare-of-greenville): Family-owned dry cleaner with three locations in Greenville and Greer, South Carolina. Full AEO-native rebuild, live on the client's domain since August 2026. Thirty-nine pages: eight service pages, six city pages (Greenville, Greer, Simpsonville, Mauldin, Five Forks, Taylors), three individual store pages, plus pricing, FAQ, reviews, careers and a seven-post journal. Stores: Thornblade in Greer at 405 The Parkway #600 (864.877.7701), Augusta Road in Greenville (864.558.0311), Woodruff Road in Greenville (864.234.0036). Free twice-weekly pickup and delivery with no delivery fee, no order minimum and no contract. Same-day service in by 10:00 AM and out by 5:00 PM for a flat $8.95 rush fee. Standard dry cleaning two to three business days. Replaced a template site whose body copy claimed two locations while its footer listed three, and which reversed the cities of two stores. ## Answers - [What is answer engine optimization?](https://www.aignci.com/answers/what-is-answer-engine-optimization) - [How do I get cited by ChatGPT?](https://www.aignci.com/answers/how-do-i-get-cited-by-chatgpt) - [How much does an AEO agency cost?](https://www.aignci.com/answers/how-much-does-an-aeo-agency-cost) - [How do I know if AI is recommending my brand?](https://www.aignci.com/answers/how-do-i-know-if-ai-is-recommending-my-brand) - [Does schema markup help with AI search?](https://www.aignci.com/answers/does-schema-markup-help-with-ai-search) - [How long does AEO take to work?](https://www.aignci.com/answers/how-long-does-aeo-take-to-work) - [Should I block AI crawlers on my website?](https://www.aignci.com/answers/should-i-block-ai-crawlers-on-my-website) - [Why is my website not showing up in ChatGPT?](https://www.aignci.com/answers/why-is-my-website-not-showing-up-in-chatgpt) - [What does an AEO-native website actually look like?](https://www.aignci.com/answers/what-does-an-aeo-native-website-look-like): Four live properties examined structurally — The Wellness Agency, Mammoth China Outbound, Golfinity, and FabriCare of Greenville. - [How do you get an event to show up in AI search results?](https://www.aignci.com/answers/how-do-you-get-an-event-to-show-up-in-ai-search-results): Event AEO worked through a live Austin venue example — the required Event schema fields, the relative-image-path and free-admission errors that silently remove eligibility, and why structure and earned coverage have to be commissioned together. ## Comparisons - [AEO vs SEO](https://www.aignci.com/compare/aeo-vs-seo) - [GEO vs AEO vs LLMO](https://www.aignci.com/compare/geo-vs-aeo-vs-llmo) - [How to choose an AEO agency](https://www.aignci.com/compare/how-to-choose-an-aeo-agency) - [Glossary of AEO terms](https://www.aignci.com/glossary) ## Contact AIGNCI Digital, Leander, Texas (Austin metro), United States. Serving the Austin metro locally; working with clients nationwide and internationally, remotely. Email hello@aignci.com. Telephone (512) 730-1393.